Monday, June 17, 2013

City Purchases Stadium Websites

Is "Orlando Citrus Park" the working name of Orlando City Soccer Club's proposed downtown stadium? That name along with several others are part of an advance marketing effort by the City of Orlando before funding for the stadium is even finalized.

On February 19th, Kirk Wingerson, the Marketing Division Manager for Orlando Venues, purchased 8 domain names for use with future marketing efforts for the proposed stadium.

Orlando Venues is the public entity that manages all of the City of Orlando's sports and entertainment facilities including the Florida Citrus Bowl, Amway Center, and others. The domain names that are associated with the stadium include:
In actuality, the stadium domain name has a limited shelf life as it will only be used for the first year or so while a naming rights deal is secured for the facility. If history follows suit, the naming rights could bring in roughly $2M per year for the club or city depending on the final financial terms of the construction deal. 

Ironically enough, the purchase of these domain names came just a day after the official announcement of Flavio Augusto da Silva joining the ownership group at Orlando City.


  1. So the City of Orlando want's the name to be "Orando Citrus Park"?

  2. People will get our ground confused with the Citrus Bowl.

  3. Orlando Citrus Park aka OCP. I like it.

  4. Orlando City Park is pretty sweet.

  5. If I was a millionare I'll pay for it to be "Lion Heart" or "Orlando City Park"

  6. I think as fans we should vote on the name!and a few selected people who vote get tickets/merchandise

  7. Orlando City Field is perfect.

  8. Folks, these are working names that will be temporary in nature. Long-term there will be an entitlement deal and all of these names will disappear into the sunset never to be heard from again. So I wouldn't get too hyped up about what name you like or dislike.

    1. Exactly my thoughts. It will be similar to the name Orlando Events Center that was used prior to the name Amway Center. It will probably be used on renderings and construction plans.


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